Analysis about Thai Life Insurance "Silence of Love"

Analysis about Thai Life Insurance "Silence of Love"

Hello friends, I've got an assignment from my lecture to analyze how this ad video Thai Life Insurance commercial "Silence of Love" is considered to be relevant with insurance. 

Here we go...........

This Adverstisement  present by MUANG THAI LIFE INSURANCE 

What is Muang Thai Life Insurance?

           Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok. One of the founders was Chulind Lamsam, Managing Director, along with business associates and high-ranking officers in the government sector. 

           The company served as a source of fund for the government sector. Also the company offered long-term savings. This helped in the efforts to develop economic, trade and industrial sectors of the country.The company was the first life insurance company to be appointed under the royal patronage of King Bhumibol Adulyadej, which entitled the company to bear on all company’s documents the royal Garuda emblem.

             Muang Thai Life Assurance was also the first life insurance company that attained the International Standard Certification ISO 9001:2000. The company continued to grow and in the year 2010 had a countrywide network of more than 250 branches, including agency offices. The chairman was Photipong Lamsam, Sara Lamsam was Director- President and Chief Executive Officer.


The Video Commercial "Silence of love: Thai Life Insurance"

In This Advertisement , We know that the girl hate her father who dumb and deaf , She want her father being normal like everyone else. Someone that can hear her voice and speak to understand her feelings. Day by day her felling grow worse until she decisions to suicide her self on her birthday.but actually her father waiting for her to celebrate her birthday. Her Father notices that his daughter tried to kill herself and found his daughter has cut her hand.and then her father brings her to hospital immediately to find help.

In the hospital , her father says to doctor and nurse to save his daughter's . Her father says don't let his daughter passed away , He will give his house, money and everything to save his daughter and then his give his blood. Her father sacrifices himself with give his blood. and then his daughter is saved but not with him. In that video we brought to flashback and then we know that maybe he isn't the best dad for her, but for him, his daughter's is everything for him, He wanna his daughter's happy and he say sorry for being worse dad with his lack.

RELEVANT VIDEO WITH LIFE INSURANCE

The relevant between the video and life Insurance is everyone must be have a life insurance. So, if someday bad thing happen such accidents, death, etc. We aren't felling bother, the life insurance will help to financial without have to pay and our life will be secure.


Okay, that's my opinion about relevance between this ad with life insurance.