Pulau Raja Ampat merupakan fenomena alam yang menawan dengan keanekaragaman hayati melimpah. Ada 540 jenis karang dan 1.511 spesies ikan di Raja Ampat; 75% seluruh spesies karang yang ada di dunia; 10 kali lipat jumlah spesies karang yang ditemukan di seluruh Karibia; terdapat pula 5 spesies penyu laut langka; 57 spesies udang mantis; 13 spesies mamalia laut; dan 27 spesies ikan yang hanya dapat Anda ditemui di wilayah ini. Pemandangan laut yang menakjubkan di atas dan bawah lautnya akan memberi isyarat kepada Anda bahwa kegiatan memotret adalah hal yang tidak boleh dilewatkan.
Kondisi alam Raja Ampat sangat unik dan berbeda karena memiliki struktur tanah endemik, keanekaragaman biota laut, ekologi pantai, serta kebudayaan. Keindahan ini sempurna bersama tradisi penduduk dan kearifan lokalnya.
Pilihlah beberapa aktivitas berikut ini yang menjadi andalan
di Raja Ampat:
- Menyelam untuk melihat sisa-sisa reruntuhan kapal di bawah
laut
- Bermain kayak
- Menjelajahi pulau dengan perahu
- Mengunjungi burung cenderawasih merah khas Papua Barat
- Menikmati indahnya pulau-pulau karang (karst) di sekitar
Pulau Wayag
- Menjelajahi gua kelelawar (bukan kelelawar varietas Dark
Knight)
- Membuat patung kayu sendiri yang dipandu oleh pengrajin
Asmat
- Memancing secara tradisional Papua
- Trekking untuk menemukan air terjun
- Memberi makan kuskus
- Snorkeling
Di Raja Ampat Anda juga dapat melihat “hantu laut”, yaitu
tepatnya di bagian Timur Waigeo, di depan desa Urbinasopen dan Yesner. Ada
fenomena alam unik dan menarik dan hanya dapat dilihat setiap akhir tahun.
Yaitu sebuah sinar yang berasal dari laut mengitari permukaannya berlangsung
sekitar 10-18 menit. Penduduk setempat menyebut
fenomena ini sebagai “hantu laut”. Fenomena ini lebih dari sekedar
pemandangan sunset yang indah dan dapat Anda saksikan dari atas perahu (Jangan
lewatkan untuk merekamnya dengan kamera Anda).
Di bagian Barat dan Utara Waigeo, Anda dapat melihat pertunjukan suling bambu tradisional yang disebut suling tambur. Pertunjukan tradisional ini biasanya diselenggarakan selama festival keagamaan, saat Hari Kemerdekaan 17 Agustus dan saat datangnya kunjungan pejabat atau pemimpin penting. Jika Anda tertarik dengan antropologi maka acara ini patut dimasukkan dalam agenda terpisah.
Di Tomolol, Anda akan terkagum-kagum dengan gua-nya. Anda dapat melihat lukisan telapak tangan manusia dan hewan yang sangat besar. Dilukis oleh penghuni gua dari masa prasejarah. Sedangkan di sebelah utara Waigeo, Anda juga dapat belajar sejarah dengan mengunjungi gua dari masa Perang Dunia II, tempat pasukan Belanda dan Jepang membangun bungker mereka. Kadang masyarakat setempat melakukan tarian perang yang dapat Anda saksikan. Ada juga air terjun yang terus mengalir di Salawati, pemandangan yang tidak boleh Anda lewatkan pastinya.
Selain itu, terdapat juga pulau eksotik yaitu Pulau Ayau yang terdiri dari pulau-pulau kecil di Kepulauan Karang yang sangat besar dimana dasar lautnya berpasir putih dan menghubungkan satu pulau dengan yang lain.
Ada juga pulau-pulau dengan pasir yang unik, masyarakat setempat menyebutnya “Zandplaat”. Di sini merupakan habitat unik vegetasi lokal. Anda dapat melihat ibu-ibu dan anak suku setempat menangkap cacing laut (insonem).
Waigeo Selatan menjadi tujuan favorit penggemar diving. Saat Anda di sini, mengapa tidak untuk mengunjungi Kabui Bay yang memiliki banyak pulau karang (karst), gua tengkorak, dan tempat bersejarah Raja Ampat di Kali Raja. Anda dapat melihat berbagai jenis burung di Desa Yenwaupnor dan Sawinggrai, tari Salay di Saonek, dan kerajinan anyaman di Arborek. Di Arborek, sekali lagi Anda dapat menyelam dan menyaksikan sekelompok ikan pari berenang. Di Sawandarek, ada pantai berpasir putih dengan bebek laut dan karang yang indah. Selain itu, ada sebuah desa tradisional di mana Anda dapat berjalan-jalan dan menikmati suasana unik.
Anda juga dapat menyelam di sebelah Barat Waigeo, Batanta, dan Kofiau. Potensi tujuan wisata ini adalah tempat yang tepat untuk dikunjungi oleh houseboats atau rumah kapal. Pulau karang (karst) di Kepulauan Wayag memiliki objek alam yang sangat menarik untuk dinikmati.
Itulah penjelasan tentang wisata yang dapat anda lakukan di Raja Ampat, berikut wisata andalan khas Raja Ampat.
Kepariwisataan adalah keseluruhan kegiatan yang terkait dengan pariwisata dan bersifat multidimensi serta multidisiplin yang muncul sebagai wujud kebutuhan setiap orang dan negara serta interaksi antara wisatawan dan masyarakat setempat, sesama wisatawan, pemerintah, pemerintah daerah dan pengusaha.
Indonesia memiliki kawasan terumbu karang terkaya di dunia dengan lebih dari 18% terumbu karang dunia, serta lebih dari 3.000 spesies ikan, 590 jenis karang batu, 2.500 jenis moluska, dan 1.500 jenis udang-udangan.Kekayaan biota laut tersebut menciptakan sekitar 600 titik selam yang tersebar dari Sabang hingga Merauke. Terdapat 50 taman nasional di Indonesia, 6 di antaranya termasuk dalam Situs Warisan Dunia UNESCO. Indonesia memiliki lebih dari 400 gunung berapi dan 130 di antaranya termasuk gunung berapi aktif. Keanekaragaman flora dan fauna yang ada di seluruh nusantara menjadikan Indonesia cocok untuk pengembangan agrowisata.Kebun Raya Bogor yang terletak di Bogor merupakan lokasi agrowisata populer yang telah berdiri sejak abad 19 dan merupakan yang tertua di Asia dengan koleksi tumbuhan tropis terlengkap di dunia
2. Wisata Belanja
Wisata belanja di Indonesia dibagi menjadi dua jenis: pusat perbelanjaan tradisional dengan proses tawar-menawar antara pembeli dan penjual dan pusat perbelanjaan modern. Pasar tradisional umumnya menjual barang-barang kebutuhan sehari-hari yang berlokasi dalam satu gedung atau jalan tertentu. Beberapa daerah dengan relief sungai-sungai panjang memiliki pasar terapung seperti Pasar Terapung Muara Kuin di Sungai Barito, Banjarmasin dan Pasar Terapung Lok Baintan di Banjar, namun adapula yang khusus menjual barang - barang seni atau benda khas setempat seperti Pasar Sukawati di Gianyar yang menjual berbagai kerajinan tangan dan barang seni khas Bali,Pasar Klewer di Solo yang menjual kain - kain batik,Kotagede dengan hasil kerajinan perak,dan kawasan Malioboro di Yogyakarta yang menjajakan kerajinan khas Yogya.
3. Wisata Budaya
Berdasarkan data sensus 2010, Indonesia terdiri dari 1.128 suku bangsa.Keberagaman suku bangsa tersebut mengakibatkan keberagaman hasil budaya seperti jenis tarian, alat musik, dan adat istiadat di Indonesia. Beberapa pagelaran tari yang terkenal di dunia internasional misalnya Sendratari Ramayana yang menceritakan tentang perjalanan Rama dan dipentaskan di kompleks Candi Prambanan.Desa Wisata Batubulan yang terletak di Sukawati, Gianyar merupakan desa yang sering dikunjungi untuk pentas Tari Barongan, Tari Kecak dan Tari Legong.
4. Wisata Keagamaan
Sejarah mencatat bahwa agama Hindu dan Buddha pernah masuk dan memengaruhi kehidupan spiritual di Indonesia dengan adanya peninggalan sejarah seperti candi dan prasasti di beberapa lokasi. Jejak-jejak peninggalan agama Buddha yang terbesar adalah Candi Borobudur yang terletak di Magelang dan merupakan candi Buddha terbesar di dunia dan masuk dalam daftar Warisan Budaya Dunia UNESCO pada tahun 1991.Pada abad ke-13 hingga ke-16 Islam masuk ke nusantara menggantikan era kerajaan Hindu-Buddha. Pada masa ini, banyak ditemukan masjid yang merupakan akulturasi kebudayaan antara Hindu-Buddha-Jawa dengan agama Islam seperti terlihat pada Masjid Agung Demak dan Masjid Menara Kudus.
Analysis about Thai Life Insurance "Silence of Love"
Hello friends, I've got an assignment from my lecture to analyze how this ad video Thai Life Insurance commercial "Silence of Love" is considered to be relevant with insurance.
Here we go........... This Adverstisement present by MUANG THAI LIFE INSURANCE What is Muang Thai Life Insurance?
Muang Thai Life Insurance Co., Ltd. is a Thailife insurance company based in Bangkok. The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok. One of the founders was Chulind Lamsam, Managing Director, along with business associates and high-ranking officers in the government sector. The company served as a source of fund for the government sector. Also the company offered long-term savings. This helped in the efforts to develop economic, trade and industrial sectors of the country.The company was the first life insurance company to be appointed under the royal patronage of King Bhumibol Adulyadej, which entitled the company to bear on all company’s documents the royal Garuda emblem. Muang Thai Life Assurance was also the first life insurance company that attained the International Standard Certification ISO 9001:2000. The company continued to grow and in the year 2010 had a countrywide network of more than 250 branches, including agency offices. The chairman was Photipong Lamsam, Sara Lamsam was Director- President and Chief Executive Officer. The Video Commercial "Silence of love: Thai Life Insurance"
In This Advertisement , We know that the girl hate her father who dumb and deaf , She want her father being normal like everyone else. Someone that can hear her voice and speak to understand her feelings. Day by day her felling grow worse until she decisions to suicide her self on her birthday.but actually her father waiting for her to celebrate her birthday. Her Father notices that his daughter tried to kill herself and found his daughter has cut her hand.and then her father brings her to hospital immediately to find help.
In the hospital , her father says to doctor and nurse to save his daughter's . Her father says don't let his daughter passed away , He will give his house, money and everything to save his daughter and then his give his blood. Her father sacrifices himself with give his blood. and then his daughter is saved but not with him. In that video we brought to flashback and then we know that maybe he isn't the best dad for her, but for him, his daughter's is everything for him, He wanna his daughter's happy and he say sorry for being worse dad with his lack. RELEVANT VIDEO WITH LIFE INSURANCE The relevant between the video and life Insurance is everyone must be have a life insurance. So, if someday bad thing happen such accidents, death, etc. We aren't felling bother, the life insurance will help to financial without have to pay and our life will be secure. Okay, that's my opinion about relevance between this ad with life insurance.
Hello Guys, I have an Assignment to analyze 40 basic persuasion techniques advertisement from my lecture. Check this out:
1. Association. This
persuasion technique tries to link a product, service, or idea with something already
liked or desired by the target audience, such as fun, pleasure, beauty,
security, intimacy, success, wealth, etc. The media message doesn’t make
explicit claims that you’ll get these things; the association is implied. Association can be a very
powerful technique. A good ad can create a strong emotional response and then
associate that feeling with a brand (family = Coke, victory = Nike). This
process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association.
Example:
2. Bandwagon. Many ads show
lots of people using the product, implying that "everyone is doing it"
(or at least, "all the cool people are doing it"). No one likes to be
left out or left behind, and these ads urge us to "jump on the bandwagon.”
Politicians use the same technique when they say, "The American people
want..." How do they know?
Example:
3. Beautiful people. Beautiful
people uses good-looking models (who may also be
celebrities) to attract our attention. This technique is extremely common in
ads, which may also imply (but never promise!) that we’ll look like the models
if we use the product.
Example:
4. Bribery. This technique tries to
persuade us to buy a product by promising to give us something else, like a
discount, a rebate, a coupon, or a "free gift.” Sales, special offers,
contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the
sales price covers the cost of the bribe.
example of this ads:
5. Celebrities. (A type of Testimonial – the opposite
of Plain folks.) We tend to pay attention to famous people. That’s why they’re
famous! Ads often use celebrities to grab our attention. By appearing in an ad,
celebrities implicitly endorse a product; sometimes the endorsement is
explicit. Many people know that companies pay celebrities a lot of money to
appear in their ads (Nike’s huge contracts with leading athletes, for example,
are well known) but this type of testimonial still seems to be effective.
example of this ads:
6. Experts. (A type of Testimonial.) We rely on experts to
advise us about things that we don’t know ourselves. Scientists, doctors,
professors and other professionals often appear in ads and advocacy messages,
lending their credibility to the product, service, or idea being sold.
Sometimes, “plain folks” can also be experts, as when a mother endorses a brand
of baby powder or a construction worker endorses a treatment for sore muscles. example of this ads:
7. Explicit claims. Something is
"explicit" if it is directly, fully, and/or clearly expressed or demonstrated.
For example, some ads state the price of a product, the main ingredients, where
it was made, or the number of items in the package – these are explicit claims. So are
specific, measurable promises about quality, effectiveness, or reliability,
like “Works in only five minutes!” Explicit claims can be proven true or false
through close examination or testing, and if they’re false, the advertiser can
get in trouble. It can be surprising to learn how few ads make explicit claims.
Most
of them try to persuade us
in ways that cannot be proved or disproved.
example of this ads:
8. Fear. This is the opposite of the Association technique.
It uses something disliked or feared by the intended audience (like bad breath,
failure, high taxes or terrorism) to promote a "solution.” Ads use fear to
sell us products that claim to prevent or fix the problem. Politicians and
advocacy groups stoke our fears to get elected or to gain support.
example of this ads:
9. Humor. Many ads use humor because it grabs our attention
and it’s a powerful persuasion technique. When we laugh, we feel good.
Advertisers make us laugh and then show us their product or logo because
they’re trying to connect that good feeling to their product. They hope that
when we see their product in a store, we’ll subtly re-experience that good feeling
and select their product. Advocacy messages (and news) rarely use humor because
it can undermine their credibility; an exception is political satire.
example of this ads:
10. Intensity. The language of ads is full of intensifiers,
including superlatives (greatest, best, most, fastest, lowest prices),
comparatives (more, better than, improved, increased, fewer calories), hyperbole
(amazing, incredible, forever), exaggeration, and many other ways to hype the
product.
example of this ads:
11. Maybe. Unproven, exaggerated or outrageous claims are
commonly preceded by "weasel words" such as may, might, can, could,
some, many, often, virtually, as many as, or up to. Watch for these words if an
offer seems too good to be true. Commonly, the Intensity and Maybe techniques are
used together, making the whole thing meaningless.
example of this ads:
12. Plain folks. (A type of Testimonial – the opposite of
Celebrities.) This technique works because we may believe a "regular
person" more than an intellectual or a highly-paid celebrity. It’s often
used to sell everyday products like laundry detergent because we can more
easily see ourselves using the product, too. The Plain folks technique strengthens
the down-home, "authentic" image of products like pickup trucks and
politicians. Unfortunately, most of the "plain folks" in ads are actually
paid actors carefully selected because they look like "regular people.”
example of this ads:
13. Repetition. Advertisers use repetition in two ways:
Within an ad or advocacy message, words, sounds or images may be repeated to
reinforce the main point. And the message itself (a TV commercial, a billboard,
a website banner ad) may be displayed many times. Even unpleasant ads and
political slogans work if they are repeated enough to pound their message into
our minds.
example of this ads:
14. Testimonials. Media messages often show people
testifying about the value or quality of a product, or endorsing an idea. They
can be experts, celebrities, or plain folks. We tend to believe them because
they appear to be a neutral third party (a pop star, for example, not the
lipstick maker, or a community member instead of the politician running for
office.) This technique works best when it seems like the person “testifying”
is doing so because they genuinely like the product or agree with the idea.
Some testimonials may be less effective when we recognize that the person is
getting paid to endorse the product.
example of this ads:
15. Warm & fuzzy. This technique uses sentimental images
(especially of families, kids and animals) to stimulate feelings of pleasure,
comfort, and delight. It may also include the use of soothing music, pleasant
voices, and evocative words like "cozy" or "cuddly.” The Warm
& fuzzy technique
is another form of Association. It works well with some audiences, but not with others, who may find
it too corny.
example of this ads:
16. The Big Lie. According to Adolf Hitler, one of the 20th
century’s most dangerous propagandists, people are more suspicious of a small
lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling
a complete falsehood with such confidence and charisma that people believe it.
Recognizing The Big Lie requires "thinking outside the box" of
conventional wisdom and asking the questions other people don’t ask.
example of this ads:
17. Charisma. Sometimes, persuaders can be effective simply
by appearing firm, bold, strong, and confident. This is particularly true in
political and advocacy messages. People often follow charismatic leaders even
when they disagree with their positions on issues that affect them.
example of this ads:
18. Euphemism. While the Glittering generalities and
Name-calling techniques arouse audiences with vivid, emotionally suggestive
words, Euphemism tries to pacify audiences in order to make an unpleasant
reality more palatable. Bland or abstract terms are used instead of clearer,
more graphic words. Thus, we hear about corporate "downsizing"
instead of "layoffs," or "enhanced interrogation
techniques" instead of "torture.”
example of this ads:
19. Extrapolation. Persuaders sometimes draw huge conclusions
on the basis of a few small facts. Extrapolation works by ignoring complexity.
It’s most persuasive when it predicts something we hope can or will be true.
example of this ads:
20. Flattery. Persuaders love to flatter us. Politicians and
advertisers sometimes speak directly to us: "You know a good deal when you
see one." "You expect quality." "You work hard for a
living." "You deserve it." Sometimes ads flatter us by showing
people doing stupid things, so that we’ll feel smarter or superior. Flattery
works because we like to be praised and we tend to believe people we like.
(We’re sure that someone as brilliant as you will easily understand this
technique!)
example of this ads:
21. Glittering generalities. This is the use of so-called
"virtue words" such as civilization, democracy, freedom, patriotism,
motherhood, fatherhood, science, health, beauty, and love. Persuaders use these
words in the hope that we will approve and accept their statements without
examining the evidence. They hope that few people will ask whether it’s
appropriate to invoke these concepts, while even fewer will ask what these
concepts really mean.
example of this ads:
22. Name-calling. This technique links a person or idea to a
negative symbol (liar, creep, gossip, etc.). It’s the opposite of Glittering
generalities. Persuaders use Name-calling to make us reject the person or the
idea on the basis of the negative symbol, instead of looking at the available
evidence. A subtler version of this technique is to use adjectives with
negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself:
Leaving out the name-calling, what are the merits of the idea itself?
example of this ads:
23. New. We love new things and new ideas, because we tend
to believe they’re better than old things and old ideas. That’s because the
dominant culture in the United States (and many other countries) places great
faith in technology and progress. But sometimes, new products and new ideas
lead to new and more difficult problems.
example of this ads:
24. Nostalgia. This is the opposite of the New technique.
Many advertisers invoke a time when life was simpler and quality was supposedly
better ("like Mom used to make"). Politicians promise to bring back
the "good old days" and restore "tradition." But whose
traditions are being restored? Who did they benefit, and who did they harm?
This technique works because people tend to forget the bad parts of the past,
and remember the good.
example of this ads:
25. Rhetorical questions. These are
questions designed to get us to agree with the speaker. They are set up so that
the “correct” answer is obvious. ("Do you want to get out of debt?"
"Do you want quick relief from headache pain?" and "Should we
leave our nation vulnerable to terrorist attacks?" are all rhetorical
questions.) Rhetorical questions are used to build trust and alignment before the sales pitch.
examples of these ads are:
26. Scientific evidence. This is a
particular application of the Expert
technique. It uses the paraphernalia of science
(charts, graphs, statistics, lab coats, etc.) to "prove" something.
It often works because many people trust science and scientists. It’s important
to look closely at the "evidence," however, because it can be
misleading.
example of this ads are:
27. Simple solution. Life is
complicated. People are complex. Problems often have many causes, and they’re
not easy to solve. These realities create anxiety for many of us. Persuaders
offer relief by ignoring complexity and proposing a Simple solution. Politicians claim
one policy change (lower taxes, a new law, a government program) will solve big
social problems. Advertisers take this strategy even further, suggesting that a
deodorant, a car, or a brand of beer will make you beautiful, popular and
successful.
example of this ads are:
28. Slippery slope. This technique
combines Extrapolation and Fear.
Instead of predicting a positive future, it warns against a negative outcome.
It argues against an idea by claiming it’s just the first step down a “slippery
slope” toward something the target audience opposes. ("If we let them ban smoking
in restaurants because it’s unhealthy, eventually they’ll ban fast food,
too." This argument ignores the merits of banning smoking in restaurants.)
The Slippery slope technique is commonly used in political debate, because it’s easy to
claim that a small step will lead to a result most people won’t like, even
though small steps can lead in many directions.
example of this ads are:
29. Symbols. Symbols are words or images that bring to mind
some larger concept, usually one with strong emotional content, such as home,
family, nation, religion, gender, or lifestyle. Persuaders use the power and
intensity of symbols to make their case. But symbols can have different meanings
for different people. Hummer SUVs are status symbols for some people, while to
others they are symbols of environmental irresponsibility
example of this ads:
30. Ad hominem. Latin for "against the man," the
ad hominem technique responds to an argument by attacking the opponent instead
of addressing the argument itself. It’s also called "attacking the
messenger.” It works on the belief that if there’s something wrong or
objectionable about the messenger, the message must also be wrong.
example of this ads:
31. Analogy. An analogy compares one situation with another.
A good analogy, where the situations are reasonably similar, can aid
decision-making. A weak analogy may not be persuasive, unless it uses
emotionally-charged images that obscure the illogical or unfair comparison.
example of this ads:
32. Card stacking. No one can tell the whole story; we all
tell part of the story. Card stacking, however, deliberately provides a false
context to give a misleading impression. It "stacks the deck,"
selecting only favorable evidence to lead the audience to the desired conclusion.
example of this ads:
33. Cause vs. Correlation. While understanding true causes
and true effects is important, persuaders can fool us by intentionally
confusing correlation with cause. For example: Babies drink milk. Babies cry.
Therefore, drinking milk makes babies cry.
example of this ads:
34. Denial. This technique is used to escape responsibility
for something that is unpopular or controversial. It can be either direct or
indirect. A politician who says, "I won’t bring up my opponent’s marital
problems," has just brought up the issue without sounding mean.
example of this ads:
35. Diversion. This technique diverts our attention from a
problem or issue by raising a separate issue, usually one where the persuader
has a better chance of convincing us. Diversion is often used to hide the part
of the story not being told. It is also known as a “red herring.”
example of this ads:
36. Group dynamics. We are greatly influenced by what other
people think and do. We can get carried away by the potent atmosphere of live
audiences, rallies, or other gatherings. Group dynamics is a more intense
version of the Majority belief and Bandwagon techniques.
example of this ads:
37. Majority belief. This technique is similar to the
Bandwagon technique. It works on the assumption that if most people believe
something, it must be true. That’s why polls and survey results are so often
used to back up an argument, even though pollsters will admit that responses
vary widely depending on how one asks the question.
example of this ads:
38. Scapegoating. Extremely powerful and very common in
political speech, Scapegoating blames a problem on one person, group, race,
religion, etc. Some people, for example, claim that undocumented (“illegal”)
immigrants are the main cause of unemployment in the United States, even though
unemployment is a complex problem with many causes. Scapegoating is a particularly
dangerous form of the Simple solution technique.
example of this ads:
39. Straw man. This technique builds up an illogical or
deliberately damaged idea and presents it as something that one’s opponent
supports or represents. Knocking down the "straw man" is easier than
confronting the opponent directly.
example of this ads:
40. Timing. Sometimes a media message is persuasive not
because of what it says, but because of when it’s delivered. This can be as
simple as placing ads for flowers and candy just before Valentine’s Day, or
delivering a political speech right after a major news event. Sophisticated ad
campaigns commonly roll out carefully-timed phases to grab our attention,
stimulate desire, and generate a response.
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